Death of Malaysian media as advertisers see it?

Found this really great article on ADOI’s blog. A must-read for those who spend thousands and millions on ads: You’re wasting your money on media that is becoming more and more irrelevant day by day.

I’ve been saying this to our clients for the longest time: Spend your money where your audience is. And if the recent elections are anything to go by, hardly anybody believes what they see or hear in our traditional media anymore.

Spending 95% of your budget on TV and newspaper ads that give you no measurable results?

Time to vote for change with that too! :)

DEATH OF MALAYSIAN MEDIA AS ADVERTISERS SEE IT?

A REALITY CHECK ON SPIN OUTSPUN!

The mass media, as we know it, is under microscopic scrutiny post elections. And the ones who are holding up the big magnifying glasses are none other than advertisers themselves. For them, mass media is everything. And they don’t like what they are seeing.

Are billions of ringgit being spent on an indifferent audience?

Read the full article here.