Actually, no I’m not saying piracy is okay… I am saying they should shift their focus away from the traditional battles… which they will inevitably lose (based on what happened with the music industry). Right now the way I see it, they want to win as many legal battles as they can… but losing sight of losing the war.

My point of view should be that the big boys should get together and work out a strategy that will be sustainable for their industry in the long run.

As for your statement regarding people not caring if they download it for free… if the advert in the States about the lighting guy appealed to you (it probably did to many others too)… I believe there is hope for us yet. However, there is a price to pay vs. effort/reward ratio that needs to be addressed. Right now, I think for iTunes it kinda is working out because it is affordable… and somewhat effortless to get music and applications.

Thanks again!

the recording labels had a right to fight cause
they knew if the trend continued, who would care about being music, let alone a single when people can get it for free. You can expect fans to be loyal fans anymore.

Plus back then, the digital platform wasnt like how it is now. Itunes I guess is a hit but someone told me even they are not really making money but perhaps that might change since they’re offering more than just songs now.

Same goes for Paramount, FOX, they have to battle piracy. You dont see it here, but in the states, they even had a short ad before your movie in the cinema where a lighting guy was telling how he loved working on the set of war of the worlds. it was heartwarming to understand that piracy and illegal downloads could threaten his work that he loved so much.

Its the same inconvenient truth. People don’t care if they can download it for free.