Reaching The Next Generation

Came across this interesting article. Is your web presence structured in a way to reach these young talents? Or is it still a piece of website akin to your marketing brochures?

How they live has everything to do with how they work. They time shift. Favorite shows happen online on-demand. News is 24/7. There’s not much use for e-mail. Instead, they’re YouTubing, Stumbling, Digging, Twittering, blogging, updating. They’re Loopted and LinkedIn. Caffeine drives the day and night. In this world, wristwatches and alarm clocks are as necessary as rabbit ears. They grew up IMing, and the cell phone rules. Area-code identity is mobile but long lasting — a virtual network.

Let’s be bold to change the way we advertise and market. The next generation is social. Let’s engage.

Buckle up. This group does not look or work the same as generations past. They will not do any of the same tired shit. It is not to say they are the industry’s saving grace, smarter than any before them. But the truth is that this is a nimble, adaptive and perceptive bunch, and they’re not good at playing by the old rules. They’ll change the way this industry behaves. And they’ll do it on a 24/7 clock, no problem.