Take a Walk on the Wild Side with Maybelline!

Maybelline Malaysia launched its new Cat Eyes mascara last week. It was a great opportunity for us to get creative with a product microsite!

What I love best about this campaign is the three different looks you’re taught to achieve with the mascara – Flirty, Pretty and Cool. We took this opportunity to ride on the wave of quiz-taking popularity on Facebook to propose a Facebook Quiz to the client – What Type of Cat Are You?

Flirty, Pretty or Cool?

Users answer a set of multiple-choice questions which will determine their personality, then they’re recommended a look to match. This campaign also uses sponsored blog posts for product reviews.

Working on this campaign was really tiring, but loads of fun!

Visit the site: http://www.maybellinecateyes.com.my/