Three new jobs you might want to consider

This is from Seth Godin’s blog, and I completely agree with him!

Every company that works online today ought to consider hiring three amazing people to lead these projects:

1. COMMUNITY ORGANIZER. Find and connect and lead a tribe of dedicated users that contribute to and benefit from the work you do. 2. STATS FIEND. Measure everything that can be measured. Do it efficiently and consistently. Find out what metrics are important and cycle until they improve. 3. MANAGER OF FREELANCERS. Find and hire and manage the best outside talent in the world. If it can be defined as a project, and if great work defeats good, seriously consider having the MOF get it done.

Of the three, I think the Community Organizer / Community Manager role is the most crucial.

We’ve already been preaching the importance of this to our clients: it is imperative to any organisation that you ENGAGE with your users and customers on the medium that they are on. And you can’t engage online unless you have someone visibly holding your flag, crying the battle cry, listening to the issues on the ground and ultimately rallying them to your cause.