Beneath the Red Hood.

YouTube rolls out usage analytics

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Finally! Great news for our clients and our interactive marketing team. We can now at least get some information, analytics and intelligence from YouTube with the videos and viral campaigns that we run:

YouTube account holders will now be able to access usage statistics for the videos they upload, such as where viewers are geographically located and how they found the clips.

The feature, called YouTube Insight, had been in high demand from partners that use the video-sharing site to market their products and services and, as such, want detailed metrics to determine the efficacy of their YouTube campaigns.

Read more.

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