A Warm Welcome!
from Ben Israel, Digital Strategy Director, Integricity Corporation
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It's 4 weeks to the New Year and it's going to be a race till the end for us. Well, except for those who are caught in the Twilight whirlwind, stuck under the New Moon.
Speaking of which, Twilight: New Moon is one of the fastest rising search terms this year at no. 6, according to the 2009 Year-End Google Zeitgeist. And at no.1 is Michael Jackson, whose death was clearly the most significant moment of the year. But result no. 4 sums up 2009 for us - Twitter. (And at the disgust of English teachers and linguists alike, it's also the word of the year.)
Here at Integricity, Twitter's a tool we used for fun, collaboration and work. When someone's stuck in traffic and will be late to work, we find out through Twitter. When someone walks into the office's glass door, Twitter's used to broadcast that embarrassing moment. Orders for takeouts and bulk purchases of Threadless tees are also arranged on Twitter. In fact, we've hired some of the best people via Twitter.
But the highlight is seeing our clients jump onboard and embrace it. Twitter's integrated into most, if not all, of our work. Hilton Petaling Jaya uses it to promote its food outlets and engage patrons while RapidKL uses it to inform customers about delays or service interruptions. The Multimedia Development Corporation (MDeC)'s recent IAP Learning Symposium used Twitter to engage with participants and accept questions from the audience. And for this year's World Contraception Day, website visitors could make a pledge to help prevent unplanned pregnancies and share it on Twitter.
Looking ahead to 2010, we're excited about our clients' adventurous spirit and their willingness to experiment with new platforms. Stay close and you'll get a whiff of what we're cooking with things like Foursquare, geo-tagging, hyper-local search results, and needless to say, the iPhone.
Till we meet, or tweet, have a blessed Christmas season. (The next time you see me, ask me about Satoo.TV.)
Fanatically yours,

Ben Israel
Digital Strategy Director
Integricity Corporation
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Unwrapping of Our New Website
Bring out the mistletoe and eggnog - the very merry month is here! While the Integricitizens are already in the Christmas mood with a Christmas party in the works and our Christmas tree standing tall in the office, our diligent elves are still hard at work on another jolly surprise for our clients, friends and fans - our spanking new Integricity website!
READ MORE > |
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Keep in Touch!
Head over to our corporate blog to find out what's beneath the red hood.
That's it for this month's Fanatical Voices.
See you next month!
Fanatically yours,
Fanatical Voices
Editorial Team

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