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I'm writing this whilst nursing a flu, and because our dear PA has been bugging me endlessly for procrastinating on this month's Welcome Message. Sorry Melissa! You see: it's now apparently a tradition of sorts that I write the January message. No pressure, except that if the Mayans are right this could be my very last one. So better make it good then.
It's been an awesome 2011 for us. We grew significantly in family members, in clients, in work, and most recently moved into a brand new office, designed to cater for up to 80 of us. When it's fully ready we'll even have an al-fresco bar with turfing, a couple of lofts and plenty of space to be creative. Come and say hello!
We're so grateful to you - our clients big and small - who continue to give us the opportunities and trust to do all the seemingly impossible things we do for you. I recall a senior member of a global bank telling us early last year that the KPI given to us was going to be an impossible one. We made it, and today our work and results are one of their global benchmarks. A small independent agency in Malaysia shoulder to shoulder with the Ogilvys of the world? We count ourselves really blessed.
The very same client reminded us of a what a successful client-agency relationship is: one where we work as one team, and not as two separate client and agency teams. Where both client and agency are equally passionate about the brand, understand the purpose of our work, and are prepared to go the extra mile.
What I'm most grateful for, therefore, is the amazingly passionate team I get to work with every day. 2011 saw us really struggle in one area - our work/life balance - despite turning down so many clients and hiring as quickly as we could, we were just inundated with work. It was through the many late nights and weekends that we saw the very best in our people: family members who were prepared to battle and sacrifice for each other. I am so proud of all of you.
I'm so looking forward to 2012 and here's Integricity's very best wishes for a wonderful 2012 and a Happy Chinese New Year to all of you.
Fanatically yours,
Warren Tan
Managing Director
Integricity Interactive
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