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IBM

Building a Smarter Planet

for IBM Malaysia

work involved:

Conceptualisation, Videography, Post-production

IBM Malaysia was looking for a fresh way of communicating their parent company’s green initiative: “Let’s Build a Smarter Planet” to their employees. To put a fresh perspective on the idea, we created a 2-minute video starring the kids of IBMers themselves.

7 happy kids. No acting experience whatsoever. A compelling cause. Simple, meaningful lines. Colourful backgrounds and props.

Their cheerful video now makes IBMers smile as they board the elevators on their way to work every morning.

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