
Building a Smarter Planet
for IBM Malaysia
work involved:
Conceptualisation, Videography, Post-production
IBM Malaysia was looking for a fresh way of communicating their parent company’s green initiative: “Let’s Build a Smarter Planet” to their employees. To put a fresh perspective on the idea, we created a 2-minute video starring the kids of IBMers themselves.
7 happy kids. No acting experience whatsoever. A compelling cause. Simple, meaningful lines. Colourful backgrounds and props.
Their cheerful video now makes IBMers smile as they board the elevators on their way to work every morning.