A Niseko Winter Holiday

for YTL Hotels

work involved:

Facebook marketing, Facebook application development, digital marketing

The powdery snow in Niseko, Japan makes it a ski holiday haven. We’d never heard of Niseko, until the Green Leaf Niseko Village approached us to create hype about their hotel and ski holiday packages.

The big idea? We wanted Malaysians to be able to picture themselves as part of the Niseko landscape, enjoying the hotel’s winter activities. We then created a Facebook contest around the idea, and one lucky winner won a Niseko winter holiday experience of a lifetime. Malaysians created hundreds of Niseko winter holiday postcards and sent them to friends and family. And thousands discovered Niseko as their next winter holiday destination.

Over the course of the campaign period:
- 838 postcards were submitted for the contest
- 25,742 post views on the Niseko Winter Holiday Facebook page
- More than 700,000 wall post impressions on Facebook